>ou’ve been around internet marketing for a little while you must have noticed that there has been a big swing by many marketers to give away some ‘quality’ information and to start relating with their lists. I placed ‘quality’ in inverted commas simply because it is the marketers them selves who are claiming it to be quality.

I say, let the consumer decide if it is quality or not as in some cases it is quality in name and not in substance. To me, something is quality if it provides a meaningful and measureable help to my business or business understanding or to me as a person.

As ‘giving’ has become the trend in marketing, it will soon emerge who is really giving and who is only using it as a marketing ploy.

Having said that it is still better than the ‘bleed them dry’ approach that was popular for a while.

I’ll be back as soon as I have some worthwhile information for you