Multivariate testing software enables you to obtain quantifiable data on the specific on page aspects that are generating sales. Most marketers are aware of the need for testing in order to gain better conversion rates from their sales page. However the majority of marketers either don’t do it at all or only test a few basic parts of their sales page such as the headline and bullet points.

This is understandable because if you wanted to test all the variables on your site, which is actually everything existing on your sales page, it would take too much work.

Hence the development of Multivariate testing software. This software enables you to test all the variables without getting your hands dirty. It automatically tests each part of your sales page. Of course you need at least one sale first so the software can start generating alternatives and in time comparisons.

Over time Multivariate testing software can optimise a sales page to the point of optimum conversions. In tests this has increased conversions by 100’s of percent. For example, if a page converting at 1% (one visitor out of every 100 purchases) then through multivariate testing that can, and in many instances has been increased to 2%, 3% and even over 4%. That will of course make a huge difference to your bottom line.

There are a few softwares on the market but one of the highly acclaimed and least expensive ones is Muvar at www.Muvar.com which has been developed by James Brausch. Once purchased it sits on the back of your site automatically testing as each visitor comes to your site.

Muvar can only operate on HTML pages, that is a page that ends with .html or .htm

If you’re doing PPC marketing then such a software tool is really essential so you get the most profit from your campaigns.

If I learn anything more that can be useful about Multivariate Testing Software, then I’ll add it to this page

Best wishes to you all

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